Ban Maggi. Ban Knorr. Ban Yipee. Ban Top Ramen. Ban all others.

Would you want to feed yourself or anyone one you love “processed-beyond-recognition-wheat-flour-that-can-sit-in-your-gastrointestinal-tract-for-upto-7-days-before-being-broken-down-enough-to-be-expelled,-with-the-nutritional-benefits-of-a-fraction-of-a multivitamin-pill-plus-cardboard”?

Or

Would you sit down with your friend at a movie and say,”Come on, let us share 23 (or 44) teaspoons of sugar!”?

I didn’t think so.

Assume for a minute that all the reports that show that certain food items have elevated levels of banned or controlled ingredients are WRONG. Assume that there is no lead in any sample of Maggi or MSG in Knorr.

I still say that these items should be banned simply because of their marketing strategy and categorisation.

I agree that individuals should have a choice (to a certain extent) to decide what to put into their bodies. Provided, all information is given correctly.

The fact is that though we may know all this, we are able to push it from our consciousness because the glitzy advertising of these products helps, nay, encourages us to forget all this. All that remains in our minds are

  1. It is convenient
  2. Children will love it / it will make you seem cool
  3. Don’t worry, we have added some vitamins / calcium / iron in it (with NO footnote that states that these nutrients may not actually get absorbed into the body since they are not present in the right combination that facilitates this process in our gut)

Let’s recognise that the term “packaged food” is an oxymoron.

Do yourselves a favour. Regard this ban as a blessing in disguise. Your body will bless you in return.

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2 thoughts on “Ban Maggi. Ban Knorr. Ban Yipee. Ban Top Ramen. Ban all others.

  1. Vikram says:

    While I wholeheartedly agree with the underlying message, banning some of these foods for their marketing strategy and categorization might be impossible or possibly abused by over-zealous food inspectors. Yes there could be more stringent guidelines on the nutritional value and content, but does the average person read it? Even if these food companies were to comply in spirit, it’s highly unlikely you will have b-schoolers, shying away from their maggi-fix at 1 AM, or worse mothers feeding it as a snack to their kids, because They just don’t see the back. So till then only if your food has lead or radioactive elements will it get banned.

    Like

    • radhikabhushan says:

      Spot on. Agree whole heartedly. I think the Indian audience is maturing. There is a lot more awareness about nutrition as a whole. I don’t think there are many who think they are having a nutritious meal while eating instant noodles. But bringing accountability in food advertising is a real need. Not just in India but also globally. Bans are probably not the answer, but they push us to start looking at what’s on our plate. Just like the milk scam of the 90’s forced us to look at our glasses.

      Like

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